who i am
A decade in marketing taught me what actually drives growth
A system-led approach to building consistent and scalable performance
Most marketing is driven by activity. Growth comes from structure. What drives real results isn’t more content or more ads, but how everything works together. I focus on building systems that connect visibility, conversion, and retention into one clear direction, creating a more consistent and scalable approach to growth.
biography
I’m a growth marketer focused on building systems that scale
Structuring how businesses attract, convert, and retain customers
I work with businesses to structure how they attract, convert, and retain customers across content, advertising, search visibility, and customer communication.
Every part is designed to work together, using data, consistency, and continuous optimisation to improve performance over time and support long-term growth.
Personal Info
CONTACT ADDRESS
Sydney, NSW, Australia
GENERAL INQUIRIES
claire@onesmartcreatives.com
SOCIAL MEDIA
Main skills
- Growth Marketing Strategy
- Customer Journey & Funnel Design
- Growth Marketing Strategy
- Paid Advertising
- Content & Social Media Systems
- Search Visibility & Local SEO
- Email Marketing & Retention Strategy
- Conversion & Performance Optimisation
- Marketing Systems & Automation
Values
- Structure drives growth
- Clarity over complexity
- Consistency over intensity
- Focus on what moves the needle
- Data informs direction
- Build systems, not shortcuts
- Think long-term, act intentionally
- Keep it simple and effective
find out more
My years of education
Education
2012
Bachelor of Science in Information Technology
USC
2016
Advanced Diploma in Digital Marketing
Dublin Business School
2021
Bachelor Of Science In Business Administration - Major In Marketing Management
USJR
Certifications
2018
Certified Lean Six Sigma Yellow Belt
Six Sigma
2018
Certified Digital Marketing Strategist
Google
2021
Certified in Google Analytics
Google
2021
Meta Certified Media Buying Professional
Meta
2024
Certified Marketing Specialist
VETASSESS
2026
Certified Digital Marketing & Growth Hacking (GenAI)
IBM